In 2010, China's white goods market, while the high-end products to change after years of fierce competition and the In the New Year sales period in 2011, which should play an active role in the high-end white goods are likely to face a Internet consumer research center ZDC will be presented in just the past of the Chinese Lunar New Year holiday white market developments and trends.
sustained popular inverter air conditioner, hanging warmer air ahead of the mainstream
inverter air conditioner seems to be the trend in 2009, the proportion of the end of the concern of inverter air conditioner exceeded 30%, inverter air conditioner at the end of 2010, the proportion remained at 40% interest, and in January 2011 in the Chinese market and the concern of inverter air conditioner proportion of 45.7% achieved during the Spring Festival is 47.6%. Inverter air conditioner and air conditioning products with the specifications of the fixed-frequency gradually narrow the price gap is still expected in 2011 will exceed the fixed-frequency inverter air conditioning became mainstream.
seasonal climate, and air-conditioning market was strongly influenced by geographical, forming a winter tank, high-power products popular in the summer, hanging, low-power products in fashion law. However, the Spring Festival in 2011 during the promotion, before the heady early cabinet air conditioners are cooling, the proportion concerned about the marked decline over January. With the
(Figure) during the Spring Festival 2011, the Chinese market and the proportion of different types of products concerned
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double-door refrigerator to try to restore lost
the end of 2010, three-door refrigerator products, the proportion of the concern over the traditional two-door products in the first-line market is the market has become an absolute the mainstream. On open, multi-door refrigerator also concerned about the steady increase in the proportion. However, during the Spring Festival in 2011, three door, to open the door of the refrigerator are concerned about the decline in the proportion of the traditional concerns of the proportion of double-door refrigerators increased by 2.1%. But the long run, better preservation of price stability and decline in the three products will replace the double-door refrigerator door products into the mainstream, on the door, more open, and other products will also further expand the territory.
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