Chapter priorities and action plans
one focus
1, to seize the three types of people
first is the guest, this is grasping the tourism market; second is grasping businessman, which is caught business travel market, including investors; third category, the officer, because of tourism development to leave the support of all sectors is not possible. these three categories of people do a good job, took, it should be said that many of the specific work travel Just started. actually caught the first known source market, the second grasping capital markets, the third is caught environment. Tourism development process will bring to support the work of various departments, first of all need to support the various departments, while will create opportunities for the various departments.
2, do a good job of four leisure, but tourism can not be put? because of the formation popular tourist the most convenient. At the same time should further strengthen the concept of culture is ultimately a If work in each, are able to seize the three types of people do a good job of four thousands of city side, China's urban development very quickly, especially in the last ten years. Now there is a problem, not prominent features of the city, so the need to study the characteristics of the construction of urban problems. here side three points.
1 to form a rich cultural environment
features a lot of things need to adjust the hardware and software will be able to do a good bit. For example, the same holiday, Shanxi Lantern Festival, a booming throughout the city. We say that is too large booming years is a concept, to truly understand that in Shanxi, all the windows before the door is hung a red lantern, to the city left a deep impression on people, including the burning stir and so on. Jiangnan same is true of these things, the South of these cultural elements extracted to form a feature of the relatively rich cultural environment.
2, prominent cultural symbols
face of the city is also building, this building has a cultural symbol, the impression is not Like, even the toilets of the mosaic decoration of the building, if there is a symbol also makes people feel different. For example, out from the airport in Dalian, a corner to see two buildings, the formation of two murals, a mural is a dolphin from the jumped out of the sea, immediately felt the presence of the coastal cities. These things were not complicated, capital investment is not, but invested heavily in culture, so as to make people feel the city has a flavor. is also a new house, to build out the flavor is never easy. From now on view, primarily the adjustment of cultural symbols. Shanghai carried out daily habits, whitewash, and other patterns within the optical pan. but not exactly the same in Huzhou, Shanghai get what patterns are normal, there should be said in Huzhou some of the old city and cultural heritage, how can these cultural heritage in the modern urban development reflected in this article difficult to do, but to do it, there is flavor.
3, nurturing and warm and friendly social environment
If tourists come to you, feel your exclusive place, like he was not impressed here. Huzhou tradition of good, that is, the mayor spoke of is a tradition, but also requires further forward.
three research themes products
1, the theme of urban
Huzhou now, this place is a little taste, a little taste of that place, but think carefully, a lack of corresponding theme. So the theme of cities and towns to study the issue. If each town to combine their resources, highlighting the characteristics of their own, digging their own cultural traditions, the formation of the theme, the town itself is attractive. should be said that this is Creation Project component. Now the county are already a few medium-sized city of Huzhou city is a city framework, which are good, but the theme of development issues need to be studied. regional division layout problem, in fact, the theme issue. such as Angelina as a Township, where the Township can appreciate more fully the bamboo culture, this town as a theme to stand up. including some towns need to study these issues. Hangzhou is also the hometown of tea, but look good tea house poor, regardless of building more new houses. But there are still conditions, outlet village, adjusted to look very nice tea house is a lot of flavor of a place, such a theme town also up.
2, theme village
reason for making this topic because of the ancient ginkgo nice, but the new house is really bad, if the village can be adjusted to the theme will be more flavor. some cultural symbols is a plus point, for example, on the wall some of ginkgo leaf inlay carved, or decorated with gingko fruit do. In the north, one can often see a pile of golden corn house and found it very interesting, to the south and saw a string of dried peppers hanging, but also find it very interesting. how in the Huzhou inside the village do not see these things? may be related to the climate more humid, but the local culture of many things, especially the folk of things that can be tapped to construct a theme village.
3, subject area < br> area itself should be subject to a scenic area if you do abuse, and to dilute the theme but can not. topic area inside, is more prominent Nanxun summarized down, Nanxun topics can have a lot, but in the end what is need to study. Mo Dry Hill as well. Similar questions need to be studied in order to create a theme product.
four industrial system is to improve the cultivation of
first six elements, transportation, travel, housing, food, shopping and entertainment, the six elements To synchronize the development, supporting development. followed by pulling a large industrial development, tourism development should and industry, agriculture, commerce, and real estate combined.
edge requires special mention here the notion that the emerging real estate. These We all speak in tourism real estate, tourism, real estate concept is not accurate, can be summarized in five categories of real estate, are Huzhou can fuss, but all can see significant results. First class hotel property, the core real estate; second, cultural property, subject property; the third category, leisure real estate, real estate landscape; fourth category, the ecological real estate, rural real estate; fifth, complex real estate, life estate. The five categories of real estate to make a new do, than to general real estate, or the effect of generalization do travel will be a good real estate and more. This requires research in different locations develop different types of real estate. For example, Angelina ecological real estate, rural real estate the future can become a brand. resort side, leisure real estate, real estate could become the brand landscape. Nanxun there is a cultural property, subject property. Nanxun so many old houses, you can not have become museums, is bound to have an old house activation problems can do part of the cultural property, subject property. This should be a good topic, you can make Huzhou system to further improve the tourism industry.
V. Yikaifangcu development to development and development
1, speed up the opening
We should actively create conditions to speed up opening efforts. Now, the entire country's efforts in opening up more and more. Huzhou should seize this opportunity to create conditions for speeding up the opening, such as research on how to strengthen and foreign economy and trade cooperation, how to make the image more prominent Huzhou opening.
2, increased internal and opening up
present, generally opening up the country's serious shortage. a lot of good projects, but the lack of investors, this investment is not entirely efforts to attract investment issues, and opening up is also closely related to the intensity. For example, the insufficient number of international travel, which requires the opening up of domestic, local travel agencies do not always take into account the survival, if it is really powerful, naturally need the government to protect the contrary, are difficult to support the government no matter how bigger and stronger, better travel market and opening up are welcome to tour outside the province, including 14 joint venture travel agencies to come to establish branches, so you can get off the country and even the world source, to the market to truly reflect the open source efforts.
3, strengthen investment
shortage of funds is widespread around the problems. to solve this problem, we must first change our concepts, followed by the conversion operation mode. from the whole society, the market is not short of money. a lot of investors, a lot of money clutched in his hand, the missing is a good project. So do not think that money on how we must overcome two biased. The first bias is cheap sale of resources, once the development and growth, and to regret, turn, thereby affecting the government credit. now more common situation is that no one dare to invest when and commitment, if there are several investors, and immediately raise the threshold, or even half-way go back on price increases. The second bias is to not recognize a lot of problems, do not see where the quality of resources. Now a core issue, sometimes too eager to spend money, good things sell cheap, so we must strive to improve project quality.
Huzhou to attract funds to develop tourism, the first item packed to strengthen, improve project quality, project quality is generally not present, the project also needs to improve the packaging. The second is that the Government should be disloyal. there is a premise of government credit is not the preferential policies as the most important conditions, otherwise it may be difficult to deliver than the local authority, the situation in the first place if not to the preferential policies, many things will calm some of.
Some experts have the investment is divided into ten elements. The first is political stability, which is the most important conditions for investment, including political environment, government operations, legal environment. The second is the economic cycle. big investors pay attention to research the economic cycle, small Investors value the economic policy; large investors are entering the field value is on the rise or stagnation of. The third is the market outlook. mainly to see the bright prospects the project, or is shrinking in the sun or the state, sunset state Sheng Yang, or the state. The fourth is infrastructure. infrastructure is complete, or whether in the development stage, or behind the stage. The fifth is the richness of resources. mainly involves three aspects: First, natural resources, is a monopoly, or rich of, or poor sex; second human resources, including the quality of local residents, the quality of local government officials in some places have run a lot of foreign alcohol drink, the more poverty-stricken areas more even more; third is other economic resources, lack of other economic resources is a state, can take advantage of this is another state, can take advantage of the best state, including how the operation of domestic funds, bank loans and other factors mechanism of how to run . VI is the project innovative, one technological innovation, the second is marketing innovation and the third is enterprise system innovation. VII is a partner, a look at the quality of perseverance to see whether the attitude of the second and third can form a group to see the quality. Eighth is the preferential economic policies, first, how economic policy preferences classification authority; Second, the wrangling between the various departments, passing the more favorable economic policy tends to be change, change is normal, policy can not remain unchanged, the same is not called the policy, legal and development policy is relatively fixed. Based on this, the preferential economic policies, it is not very important. IX is a social acceptance of local residents of the project is accepted or external conflict. tenth to environmental protection, which is actually the threshold, the Environmental Protection asking for too much, foreign investors could not come; no such threshold, meaning thrown out of the developed countries to bear the serious pollution and low added value enterprises. On the whole, the ten main factors. objective analysis, the small investors to see the policy, large investors do not attach importance to policies. the general policy of reform and opening up of China will never change, but the policy will be as the situation changes and adjustments, any national policy will change. But in the pursuit of economic policy preferences of investors, real investors. Therefore, it is necessary to convert the concept of investment, but also conversion, from resources into assets from the assets into funds in the investment side will form a positive interaction.
six major product construction, large market cultivation
are three objectives to promote tourism around the world, win more customers come first, Second strive to make guests stay longer, and the third to make the guests to spend more .1997, the Hong Kong Tourist Association raised a slogan for the guests to extend the day, this day is how much financial resources. And we are now a target often is the 20 million people this year, next year 40 million people, of course, this goal is a good goal, but only limited to this goal is clearly not enough, because in the final analysis will depend on how much the guests. So from a development point of view, We can not just stay in the tourist level, which requires multi-faceted to create the depth of research spending.
first three types of endeavors. The first is to make permanent, this type of mainly one in business travel , business travel has a lot of resident guests. Second, there are now some good natural conditions to attract local resident guests, such as to attract senior citizens, Yunnan, Lijiang, Guilin, Guangxi, Hainan, etc. These places include the production has already begun this trend, many foreign old lady in a foreign country were a pension to stay here long, because he felt the natural environment here is good, and the price level is much lower than the foreign countries, after all, his pension can only lead one at the local middle and lower, etc. life, to become one of those places in the upper life. The second category is often left is to make guests stay a long time as possible. In the planning and design study, for these areas, take a minute to a minute count to every minute of doing, accumulated a total make guests stop long, there is the concept of a meal is three hours or six hours there one night, one ticket sold for the first sell some money? but can eat to stay This is a great cost, to stay, and further will be able to purchase, the cost is even greater, the greater the cost of flexible space, the higher the benefits obtained, but the premise here is to let him stay. If we all the way are flat, straight, wide, and finally evolved down, may be a crossing economy. so really get the guests in minutes of consumption, through such efforts, the depth of consumption to create the environment, to the depth of consumption. The third category is a constant, the constant to is the concept of repeat customers, because this place attractive, so he felt to time, but had to come back, to not have to come back twice.
Therefore, permanent, and often stay, come often, This is a worthy goal. But in general, a single tourism destination is one type, such as the Mount Gordon once, will not come back the second time, unless there is interest on the Mount, or the culture of Taishan , the average customer is to first to end. the core issue here, is due to the limitations of a single tourism itself to form a one-time guests, but not the formation of repeat customers.
further requires the establishment of consumption into the plane body consumption, which is to study the full range of needs of the guests, to extend consumer chain. is not only, travel, accommodation, food, shopping and entertainment six elements of direct consumption, but also create business opportunities, cultural opportunities, benefits opportunities, as well as various types of life chances. So the development of tourism and local economic development is closely linked to this one local business opportunities, business guests, the more, also many guests to travel, if travelers find here a lot of business opportunities, he might translate into business guests, and we are doing a lot of petty trade up, and it is tourists first come, follow to become a buyer, and then again into a small trade wholesalers, followed to become a major trade charter, and many are like this. cultural opportunities, too, through to a place to understand the local culture, through the depth of the consumer experience the local culture, from the inside will find a lot of opportunities. education, too, including various types of life chances, a lot of tourists walking around, a lot of tourism industry employees received to the reception to go, and finally became a couple, a foreign marriage, marriage is also the country, this is a life of opportunity. This kind of life the opportunity itself is actually also constitutes an attraction, of course, such things can not make the event, which means more expansion of ideas is to some, not merely to travel say tourism, but to the formation of large construction products, large pattern of market cultivation.
Travel the industry say a word, to fight off his head back into repeat customers, saying that was good, but let him go back through what is a core issue. It is necessary to increase the uniqueness, increased diversity, creating attractive, let him not enough time the second time. especially the holiday, according to law, which are basically a repeat, so well, great products, construction, basic training can get up a big market.
Chapter VI of the tourism market promotion and advertisement
First, establish the image of
1, city marketing
This is a primary issue, not just tourism marketing issues. in the city marketing, the more prominent problem is that the brand is not as good as the historical glory of Huzhou. If the secretary of The mayor is hard to operate in the city, the Tourism Bureau's first task is to package and sell the city the city. This should be tourism, heavy head, if you caught this point, many things will be easier, so can not just study Several scenic spots how marketing issues, we should brand the city as a whole to play out, which is Creation Project is an important part.
2, the city's tourism image is now proposed landscape
Qingyuan, ecological Huzhou, this would basically clear, but proposed to adjust the word, called as For example, the image can not rely on a word. Experience has shown that to form an image system. around doing tourism planning, planning group has a most difficult task is to create this sentence to the city. Why must a word it? corresponding to different market should have different slogans, and even at different stages of development, should also have a different slogan. For example, now dominated by tourism, you can say this; Next to the main eco-tourism, say that sentence. Another example is , for the elderly in general, or even what the people of Shanghai publicity, promotion of self-drive tours of what it should form an image of the system.
many marketing promotions, including multi-channel, at different levels, do festival activities.
Second, selected under a hat because all
Lake National Scenic Area is declared, we must be cautious in this matter. Now from the tourism point of view, a world-class hat about seventy-eight mm world natural heritage, World Heritage, World Natural and cultural double inheritance, human memory heritage, intangible and oral heritage, List of Wetlands of the world, the world geological park. Some hats at least from a development point of view we must be cautious, but overall there is no , in particular, is a worldwide brand, a wearing effect is different. For example, the world geological park officially began last year, the world's first batch of 25, China 8, Why is China so much? because this thing just started out , the Chinese side of the most passionate people here. the United States without a Yellowstone Park did not go out. But conversely, we must strive for new areas into the world geological park. your condition is natural, such as the place under the various lake adjustment, seek to include the List of Wetlands International, which is a worldwide cap.
second city hat. cities now have a lot of hats mm historical and cultural city, a tourist city, garden city of China, double-support model City, environment, urban, ecological city and so on. departments must be made hats out of handle local work, enthusiasm and Ye Hao mobilization, which is a traditional means of departments.
The key here is scenic hat we must study. Scenic hat is about ten mm country national scenic areas, national heritage conservation units, national geological parks, national forest parks, national water scenic areas, national A-level scenic areas, National Mine Park, National Nature Reserve and so on.
if in its development phase, do not rush to wear a hat; if the development was almost a need to market the brand, and come back wearing the hat. This is a development stage, otherwise it causes a situation, do you think This hat is very good, put on, it was a magic spell, anything does not become dry, meaning the hat Why? And after all, no matter what hat, from the market perspective of the key significance of it, makes sense in the market, will wear. But in the development stage, some things do not have to worry about. the core is that all of these hats are brand on the market, study the market brand, has chosen to wear a hat, a stage wearing a hat. Now need some hats for, such as the world geological park, seek to include the List of Wetlands International, etc., these hats to wear. Some hats can slow a slow, and ultimately the formation of a hat series, the world's hat, has a scenic hat. This is the image of the city of Huzhou.
Chapter VII of the neighboring co-
cooperation from the surrounding, now the development of regional cooperation into a new trend in tourism, especially the class. One has become a climate of competition mm across the Taihu Lake in Suzhou, Wuxi, which is the greatest impact. The second is to pose a real competitor, Huzhou, Jiaxing, next to the two town is also good, but is also the problem of Jiaxing, the whole city brand is not up, so this just like Jiaxing went from competitors, including some parts of Jiangsu. Third, potential competitors, and more from the weak side to study. weak side if thoroughly studied, and weaknesses, so Huzhou Nanjing, Hangzhou, as the edge of the tourist center of this city to stand up.
the competitive situation should be said very clearly, but the trend of collaboration are clear. In this case, the edge to become the tourist center of this city. This is an inevitable position, so in this side of the main competition, cooperation, supplemented by cooperation in building a major research collaboration is the issue around the corridor. after the completion of Shanghai, Ningbo Bridge Hangzhou Bay triangular shape. Objectively speaking, the formation of the triangle is a competition for the Huzhou, will divert some of the guests. so Huzhou to Hangzhou, Nanjing, Shanghai needs to build this triangle edges, starting with tourism breakthrough, first construct a tourist The concept of the Golden Triangle, which is meaningful.
more important here is the side effect of city issues. With the development of urbanization, in a sense, such as the next Hugh Fair, Hangzhou, may be more attractive Big .2010, when the World Expo, for the Nanxun, the Shanghai will undoubtedly be more attractive. Here the objective side effects constitute a city, which is no harm in Huzhou, including people put you out to his promotion and advertisement List in no harm. This phenomenon is the next step in the development of tourism in Huzhou inevitable, inevitable, and the surrounding cities have a city effect.
another Huzhou need to study how to strengthen the center of their effect, should deal with this relationship. someone to help you promote, it means someone to help you organize your guests, this is not a bad thing; But if we form a strong around the middle of a weak case, and even the formation of a depression state tourist city, apparently not, so really need to play the central role.
Chapter VIII of the establishment of government-led tourism development model
government-led tourism development model, is the government-led, market players, sector support, business operations, community involvement, which is a comprehensive explanation. particularly the place of Zhejiang, the market economy mechanism has been fully established, the function of the latter part of play, the first part of the things fall into place. Some problems need to be adjusted, but more important is how to develop the market. The key is enhance their core competitiveness, the core competitiveness of Huzhou travel not only in scenic spots, the key is to form a complex system of products, cultivating brands through product system, the formation of core competitiveness. the development of many specific things that rely on tourism to tourism enterprises do it, but from the government level, or should strengthen the government's leading role. not does not depend on government-led market forces, or to the market as the main, because the final analysis of the socialist market economy to a market-based allocation of resources to achieve the optimal allocation of resources to achieve economic efficiency. the so-called leading role of the government, that is, organizational leadership, planning and development, infrastructure construction, the overall image of the promotion, market environment, optimization, etc., in accordance with the basic laws of development of tourism-oriented play role.
First, the concept of the leading Party committees and governments at all levels
tourism development in the attitude, we should establish the concept of government-led development. This is an important starting point for doing a good job in tourism, but also to mobilize the relevant departments to do a good basis for the work. As the socialist market economic system gradually established, there is a view that is not appropriate to advocate government-led development strategy, the main reason is the most basic features of a market economy, the market in allocating resources to play the most fundamental and, accordingly, and then talk about government-led out of date. This view appears to have some truth, but in fact is worth exploring. First of all, not by any government-led economic system to divide, but to determine the level of economic development of some of the world market economy of developing countries very early, but still walked the path of government-led. Second, the government-led strategy is the meaning of its provisions have not do everything by the government, between government and market a clear division of labor, in conditions of market economy to mention government-led strategy, there is necessarily the problem against the rules of market economy, there is bound to the composition of the government-led reduction but failed to identify more appropriate term or term before, is not simply negative. once again, from a realistic situation, the government-led and market allocation of resources to each division, only two have stepped up, the tourism industry can have a big development. For example, more than 10 years in Kunming , the Government is no longer the tourism investment, financing entirely on market forces, but as the launch of the Ethnic Village, Expo, are not relying on market forces to advance; another example, nearly two years in Sichuan Province Tourism leaps and bounds, much to catch up and Yunnan provinces, the trend, also owing to a large government-led efforts, including investment, promotion, attract investment and improve infrastructure.
Second, the implementation of the system led
government-led development model , to form a good macro-micro system and an effective operational mechanism, through the formation of the system competitive, transformed into productive forces. This is not just related to Huzhou municipal governments, but also how the various departments involved in the problem that requires research in many areas , and now has set up a tourism work Huzhou lead agency on tourism in the industrial location, established a research tour of the work system, but whether this system of work and efficient operation, whether the importance of tourism development into a real unity of action, whether the relevant departments have been mobilized to support tourism initiative, should the government have led a good solution to solve the problem, such as infrastructure, investment environment, the overall image and tourism environment, the market order, investment and other issues, a lot of work to do, but also further improve and strengthen the system construction.
three policy-driven
tight government finances can not give a lot of investment in the tourism industry. This Government supports the development of tourism, as reflected in more on the policy support. In general, restrictive policies have some looming constraints of tourism development. In addition, the basic rules of market economy from the perspective of a business, a concession area and an industry, in essence, is that for most businesses, regions and sectors of discrimination , is contrary to the principle of fair competition. Therefore, if able to secure preferential policies for the best, but the strategic development point of view, policy-driven tilt and focus for policy should be fair, or to create a fair competitive environment. on Tourism enterprises, the policy should be the main point of fairness embodied in the tourism policy system has reached to its size, position, role to match, and can play a role in further promoting the development.
in the development of tourism process, the Government's capital investment is always limited, therefore, difficult to play the main role of investment. But if the Government's limited input used properly, it will have a very strong role model and guide, therefore, play a good government should pay attention to guiding role of investment funds. where major events organized to form the overall image and enhance the formation of human-oriented education and training to increase the marketing efforts to meet the demand-oriented, capital-oriented government the three most important areas. At the same time, it should be clear policies oriented. For example: the transfer of management rights area, the entry of private enterprises, foreign companies equal treatment, etc.; also study how the formation of policy or investment in building the force, for example, tourism development could use poverty relief funds, conservation funds, sources of funding channels different, but the ultimate goal is the same.
Fourth, management-led
of the tourism industry after years of accumulation and management efforts, and has formed a relatively complete market mechanism to adapt to the system. is the nature of industrial management the correct positioning of government functions in the present cases, mainly government action. requires clear and emphasized that the tourism industry management in addition to direct management tasks, including a large number of service tasks and organizational tasks, and tourism products production and sales tasks. Generally speaking, that is, tourism development, the three pillars of market management and sales throughout the whole process of operation, the formation of a dynamic management process. and tourism developed countries, apart from lack of input into the old problems In addition, the travel management system to some extent the competition, if we can reduce the department of wrangling and mutual constraints and other factors influence, will be able to concentrate more power into the normal operation of the market, improve product quality and market development, which in itself to create new productive forces. With the constant expansion of the tourism industry need to further strengthen the tourism industry-wide management system, unified implementation of the tourist areas, tourist spots in the industry, management, rules-based tourism development; to establish the necessary law enforcement personnel, improve the tourism market order and protect tourists and tourism operators and other areas of legal rights; establish practical management system, rationalize the relationship between Tourism and the scenic spots to reach the area as the core purpose of fostering the tourism market. Zhejiang Province, at the county level, the management system is basically a tourist bureau to address the tourism, horticulture, landscape management, develop tourism ideas, a place where tourism activities, all related to the question of services for tourists, the tourism sector should participate in the management and strengthen coordination. tourism sector to strengthen macro-control measures, participation in urban planning and approval of comprehensive utilization of resources and is responsible for tourism planning, tourism projects, the approval of the establishment of tourism enterprises. relevant departments issued a new decision, such as related to travel should seek the views of the tourism sector to fully take into account the needs of tourism development.
Fifth, create an environment
first to build a healthy natural environment. The first level is a beautiful, Liulv bonus, fresh air; second level is clean, some large one o'clock can not solve environmental problems, but at least be dry Clean the net. for Huzhou, the natural environment is a natural made, and now the city's natural fine with you. from that point, a ...
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